1. Lightweight images
Images are the first cause of slowness. Use modern formats such as WebP and sizes suited to the screen: a 5 MB photo does not belong on a home page.
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Get an estimate2. Good hosting and caching
Decent hosting and a caching system avoid rebuilding every page on every visit. It is often the easiest win.
3. A polished mobile display
Most visitors arrive from a phone. Test your pages on a real device: readable text, easy-to-tap buttons, no pop-up in the way.
4. Few unnecessary scripts
Every plugin, widget and tracking tool adds weight. Keep what really serves your goal.
5. A clear message above the fold
Speed is not enough: within seconds the visitor must understand what you do, for whom, and what to do next.
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