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Website analytics: the 5 numbers that actually matter

Dashboards show dozens of numbers. Five are enough to know whether your website is moving in the right direction.

Syed MuheebFounder of aliphbay

October 27, 20262 min read

1. Visitors

How many people visit your site and how it changes month to month. Watch the trend more than the raw number.

2. Where they come from

Google search, social media, direct visits or other sites. This shows what works.

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3. Most viewed pages

They show what your visitors really care about. Strengthen these pages and create related content.

4. Actions taken

Forms sent, clicks on phone or WhatsApp, quote requests: these are the real results of your site.

5. Impressions, clicks and position in Google

In Search Console, impressions show your visibility, clicks show your visits and position shows your average ranking.

A simple routine

Look at these five numbers once a week for ten minutes and note what changes. Decisions come from trends over time.

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