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Cookie consent and privacy: what UK and EU visitors expect

Visitors from the UK and the EU expect clear information about how a website uses their data. Here are the basics, to be checked with a legal adviser where needed.

Syed Muheeb, founder of the digital agency aliphbay in Lahore
Syed MuheebFounder of aliphbay
October 28, 20262 min read

A privacy policy

Explain which data you collect (forms, analytics), why, how long you keep it, who receives it and how people can exercise their rights.

Cookie consent

  • Tell visitors which non-essential cookies you use
  • Ask for consent before turning them on
  • Make refusing as easy as accepting

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Which rules apply

The UK has its own data protection rules, based on the UK GDPR, and separate rules on cookies. The EU applies the GDPR and the ePrivacy rules. If you serve both markets, check both.

Forms and enquiries

Add a short line near the submit button explaining how the information will be used, with a link to your privacy policy.

Keep it current

Rules and tools change. Review your pages regularly. This article is general information and does not replace legal advice.

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