A short and clear form
Ask for the minimum: name, email, phone if useful and a message. Every extra field reduces the number of people who finish. Put a clear label above each field and mark what is required.
Help visitors write a useful message
A message field with a simple prompt such as “Describe your project in a few lines” produces more useful enquiries. For quotes, you can offer a menu for the type of project or an approximate budget.
A project for the Lahore team?Describe it in two minutes. We reply in English or French.
Get an estimateA reassuring confirmation message
After sending, display a text confirming the request was received and giving the usual reply time. Without it, some visitors resubmit several times or think it did not work.
An automatic acknowledgement email
A short, polite automatic email confirms receipt and repeats your contact details. It can be written in both languages if your audience is international.
Notification emails
Send each enquiry to at least two addresses so none sits in a forgotten inbox. Set the visitor’s email as the reply-to address so you can answer directly from your mailbox.
Store every enquiry
Emails can end up in spam. Keep a copy of each submission inside your website as well, so you can find it even if the email never arrived.
Limit spam without annoying real visitors
Use discreet protection such as a hidden trap field or an invisible reCAPTCHA-type check. Avoid complicated tests that make real customers give up.
Say how data will be used
Add a short line near the button explaining how the information will be used, with a link to your privacy policy.
Test regularly
Send yourself a test message every month, including from a phone, and check that the notification, acknowledgement and stored copy all work. Note the real response time of your team.
Offer other ways to reach you
A phone number and a WhatsApp button complete the form for people who prefer to call or message directly.
Frequently asked questions
How many fields should a form have?
Usually three to five. Add more only if they are truly needed to reply.
My emails land in spam, what can I do?
Use a sending address tied to your domain, set up email authentication correctly and check with your host. Keep the stored copy in the site too.
Do I need to reply quickly?
Yes: a fast first reply, even a short one, clearly improves your chances of winning the job.
Next step
See how we can improve your website, or contact us.
