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Product and food photography: what matters most for your website

On a restaurant or shop website, photos do much of the selling. A few simple principles improve results a lot.

Syed MuheebFounder of aliphbay

October 21, 20262 min read

Light comes first

Shoot near a window in natural light and avoid direct flash. Soft light shows textures and colours at their best.

Keep the background simple

A plain background or clean table keeps attention on the product or dish. Remove anything distracting.

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Frame and vary

A wide shot for atmosphere
A close-up for detail
A top view for plates
The product in use

Stay consistent

Same colours, same light, same editing: a consistent site looks more professional.

Prepare images for the web

Resize and compress before uploading. Use a clear file name such as “lamb-karahi-lahore.jpg” and an alt text that describes the image.

Stay authentic

Real photos of your place and products inspire more trust than generic stock images.

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