LinkedIn: for business customers
It suits agencies, consultants and companies that sell to other businesses. Share expertise, case studies, advice and company news. The tone is professional but human, and personal profiles matter as much as the company page.
Instagram: for visual brands
Restaurants, hotels, shops and creators show their products and style there. Photos, stories and short videos perform well. The link in your profile is essential to send people to your website or booking page.
A project for the Lahore team?Describe it in two minutes. We reply in English or French.
Get an estimateFacebook: for local reach
Useful for local customers: events, reviews, community groups, opening hours and practical information. The business page also remains a reference point for many customers.
How to choose
- Where are your customers every day?
- What content can you produce regularly?
- How much time can you give each week?
- Which platform do your competitors and partners already use?
A professional profile in five points
- A sharp, recognisable photo or logo
- A clear description of what you do and who it is for
- A link to your website in the profile
- Contact options: phone, email, action button
- Recent posts that show the account is active
Three content pillars
Choose three topics you will cover regularly: for example practical tips, behind the scenes and proof such as projects and reviews. This removes the weekly question of what to post and gives your account an identity.
Reuse instead of recreating
One idea can live on several platforms, adapted to each format. A blog article can become a LinkedIn post, a set of visuals for Instagram and a short video. It saves time and strengthens your message.
A rhythm you can keep
Two to three posts a week on one or two platforms beat a burst followed by silence. Plan ahead and keep room for news.
Talk, do not only post
Reply to comments and messages, say thank you and ask questions. Social platforms reward conversation as much as posting.
Always point back to your website
Put your website link in every profile and in important posts. Social media attracts attention, your website turns it into enquiries.
Frequently asked questions
Do I need to be on every platform?
No. One or two well-maintained platforms beat five abandoned accounts.
What is the best time to post?
It depends on your audience. Test a few time slots and check each platform’s statistics.
Do I need to pay for ads?
Not to start. Begin with useful content and a polished profile, then test advertising with a small budget if needed.
Next step
See how we can help with our services, or get a project estimate.
