10 easy ideas to film
- The dish of the day, from plating to first bite
- Behind the scenes in the kitchen before service
- A simple recipe explained in thirty seconds
- Introducing a team member and their role
- Fresh ingredients arriving from a supplier
- A before and after: ingredients, then the finished plate
- Customer reactions, with their permission
- An answer to a common question: allergens, booking, access
- An offer or upcoming event
- A typical day from opening to closing
Minimal equipment
A recent phone, a clean lens, a small tripod or steady support and natural light from a window. A simple microphone greatly improves sound if you talk. You can add the rest later.
A project for the Lahore team?Describe it in two minutes. We reply in English or French.
Get an estimateFilm vertically and frame for the screen
Hold the phone upright and keep the subject centred, leaving space at the top and bottom for text and app buttons. Get close: close-ups of texture, steam and colour work very well.
Win the first seconds
Start with the most appealing shot: a gesture, a dish, a question. The first seconds decide whether people keep watching. Avoid logos and long introductions.
Captions and on-screen text
Many people watch without sound. Add short, readable captions with contrasting colours. A hook line at the start and a note of the place or dish also help.
Length and rhythm
Short videos, often between fifteen and forty-five seconds, work well. Cut dead time, alternate shots and keep one idea per video.
Image rights and music
Ask permission from the people you film, customers and team, before posting. For music, use the libraries offered by the platform or royalty-free sounds suitable for commercial use.
Connect video to your website
Add the booking or menu link in the description or profile. A video people enjoy should lead to an action: book, order, visit.
A realistic rhythm
Two videos a week over several months beat ten in one month and then silence. Keep a list of ideas and film several clips in one session, for example before service.
Measure what works
Look at views, watch time and clicks on your link. Make the formats that work more often and drop those that reach nobody.
Frequently asked questions
Which platform should I choose?
Instagram, TikTok and Facebook all accept vertical video. Start with the one where your customers already are.
Do I need to appear on camera?
Not necessarily, but faces and gestures create trust. Hands and dishes work too.
How much time does this take?
One hour a week is enough to film and post two videos if you prepare your ideas.
Next step
If you are just starting, begin with Restaurants: where to start with vertical video?.
