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Email marketing

Email marketing for small businesses: a simple starter plan

A newsletter keeps you in touch with customers without depending on a social network. It does not have to be complicated.

Syed MuheebFounder of aliphbay

October 19, 20262 min read

Collect addresses with permission

Offer sign-up on your website with a clear checkbox and a short text explaining what you will send. Never add someone without their consent.

Choose a simple tool

Several services offer free or affordable plans to start, with email templates, automatic unsubscribe links and statistics.

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A rhythm you can keep

One email a month, or every two weeks, beats a weekly one you abandon. Tell people the rhythm when they sign up.

Useful content

A practical tip related to your work
A project or customer story
News or an offer
A link to your latest article

Track the results

Look at open and click rates, but above all at replies and enquiries generated. Improve the subject line and first paragraph first.

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