What Does Branding Mean?
If you’re a small business or creative entrepreneur, you may have realized by now that there are a lot of us! It’s common for people to find a quick solution and buy a logo for $50, but they probably don’t have a set strategy for their brand. There’s no meaning behind their logo and it might not even make sense for their target audience. A good brand has a clear purpose and will help you stand out among other people in your field. Maybe what you offer or your style is similar to your competition, but clients and customers will choose you because of your brand, your whole package and vibe. First impression is everything.