Category: Blog EN

Product and food photography: light, background, framing and image optimisation for a website that makes people want to buy.

Email marketing for small businesses: a simple starter plan for building a list, choosing a tool and sending useful newsletters.

LinkedIn, Instagram or Facebook: how to choose the social platforms that fit your business, build a professional profile and post without spreading yourself thin.

Short-form video for restaurants and cafés: 10 simple content ideas to film on a phone, with settings, captions, image rights and a realistic posting rhythm.

Branding basics for small businesses: positioning, logo, colours, typography, tone of voice and a brand guide, in the right order for a consistent brand.

Contact forms and lead capture: fields, confirmation messages, notification emails, spam protection and stored submissions so no enquiry is lost.

Homepage essentials: six sections that explain your offer, build trust and turn visitors into enquiries, with the recommended order and mistakes to avoid.

Mobile-first web design: why your website must work on a phone first, with practical choices for layout, tap targets, forms, speed and testing.

Keyword research for small businesses: a five-step method, free tools, search intent and grouping by page to choose phrases that bring customers.

Google reviews: how to get more of them honestly, when to ask, which messages to use and how to respond to positive and negative feedback.