When you start a digital project, the first question is rarely “how much will it cost?”. It is more often: what do I actually need? Here is a simple grid to decide.
The brochure site: be found and reassure
It presents your business, your work and your contact details. It is the right choice when customers find you on Google or by word of mouth and need reassurance before getting in touch. Priorities: a clear message, speed and a good mobile display.
The online shop: sell right away
As soon as you want to take payment without a conversation, you need a catalogue, a basket and secure checkout. It takes more preparation: product pages, delivery, stock and returns.
The app: recurring use
An app makes sense when customers come back often for a specific service: booking, loyalty, order tracking or an internal tool. If use is occasional, a well-built website is plenty.
Three questions to decide
- Do my customers need to buy without talking to me?
- Will they use the same service every week?
- Do I first need to be known or to sell?
Not sure? Our live estimator helps you scope the project in a few clicks and see a price and timeline range.
