Vertical video has become the number one shop window for restaurants: a dish leaving the kitchen, a gesture, an atmosphere. Good news: you do not need a big budget to get started.
A phone, good light, 15 seconds
Film near a window or under soft light, hold the phone upright and keep shots short. The first seconds decide everything: show the dish, the gesture or the result straight away.
Five simple content ideas
- The signature dish, from plating to the first bite
- Behind the scenes: prep, sauces, dough, grill
- The seasonal menu or dish of the day
- A customer tasting (with their consent)
- A team question: “What is your favourite dish?”
A routine rather than a one-off
Two videos a week at a steady pace beat a burst followed by silence. Pick fixed days, keep the same visual identity and add a clear call to action: book, order, come and taste.
What next?
These videos can also feed your website, your Google profile and your campaigns. At Aliphbay we help restaurants set this system up, from filming to editing. See our work.
